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Artificial intelligence is no longer a buzzword in marketing — it has become the backbone of modern creative production, personalization, and customer experience. Between 2023 and 2025, AI adoption accelerated dramatically as generative AI tools, automated agents, and advanced analytics became accessible to everyday marketing teams. In this post, we’ll break down how AI adoption
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What Is Adobe Marketo? Adobe Marketo Engage is one of the most powerful marketing automation platforms on the market. Designed to help businesses attract, engage, and retain customers, Marketo enables marketers to create personalized campaigns, automate lead nurturing, and measure performance with real-time analytics. Originally developed by Marketo, Inc. and later acquired by Adobe in
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At the beginning of my career I was super confident I would succeed in my field no matter what – that I’d be hired by the right employer and have major career achievements just because I earned a degree from a reputable university. Despite my high confidence and certainty that things would work out, it
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First of all, to build an strong class identity is necessary to gain a deep understanding of your market, players and rulers. The second step is to be open to exchange ideas and knowledge with others. Let’s start from the beginning: Marketing isn’t all about parties, spectacular events and gifts for free like mugs. I
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